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Science Reveals The Cannabis Industry’s Greatest Lie: You’re Buying Weed Wrong (And So Is Everyone Else)

When shopping for cannabis, it’s easy to concentrate on the THC percentage when trying to decide which strain is best. But science tells us there is much more to your high then the amount of THC in your plant. Unfortunately, this way of thinking has already shown sellers and growers that the easiest way to move cannabis off the shelves at premium prices is to stock your shelves with the flowers with the highest THC. 

The THC content of your weed has nothing to do with how high you will get. Researchers at the University of Colorado at Boulder’s Institute of Cognitive Science documented the experiences of 121 cannabis users to determine the strength of your strain. They all received different strains from high to lower THC content and were monitored for their effects. When tested, the users with higher concentrates did have more THC show up in their tests, but they didn’t register as “higher” than the other users.

This test proves what cannabis scientists have been saying for years, that there are many more factors to your high than just THC. (The exception to this is edibles where if you eat more THC you will be higher, longer, than if you eat less.) When smoking, cannabis also has other aromas, known as terpenes, that play into the effect, along with other cannabinoids such as CBD. When all these work together in perfect harmony, that’s when you achieve what is known as the “entourage effect.” 

Are you still looking for the best way to find your best bud? If you can, one way to tell if a strain is right for you, is to smell it. Unfortunately, with packaging laws and COVID rules, this is getting harder and harder to do. For now, maybe the best way is to ask your budtender. Our highly knowledgeable budtenders are here to guide you through your shopping experience and steer you toward the best bud for YOU! After all, every flower is as unique as you are.